Posted on Leave a comment

New ingredient data shows pet food’s value to US economy

The U.S. pet food industry uses 8.65 tons of animal- and plant-based ingredients for dog and cat food annually, contributing US$6.9 billion to the country’s agricultural economy. That’s according to a new report, “Pet Food Production and Ingredient Analysis,” jointly funded and released by the Institute for Feed Education and ResearchNorth American Renderers Association and Pet Food Institute (PFI).

I imagine many people will join me in considering this very welcome and long-needed information. At Petfood Industry, we often receive questions from pet food professionals about the usage of various pet food ingredients – data that has always been difficult to find. (With the exception of commodity ingredients, if you have the knowledge and time to dig through pages and pages of data from the US Department of Agriculture.) So I congratulate these organizations on undertaking this research and sharing it freely with the industry.

Top pet food ingredients by volume, value

The research and analysis of pet food ingredient usage was conducted by Decision Innovation Solutions, an economic research and analysis firm. Besides its own research, it used a base of pet food sales data purchased from Nielsen, resulting in an overall picture of the market at US$30 billion and 9.8 million metric tons in retail sales in 2018. Not surprisingly, dry dog food was the largest category in both value and volume sales that year, at US$11.2 billion and 5.6 million metric tons, respectively.

Highlights of the ingredient research include:

  • Pet food made in the U.S. uses 542 standardized ingredients (taken from retail product labels), with 164 of those ingredients used in both dog and cat food.
  • Aggregated into overall categories by ingredient type, farm and mill-based products had the highest usage, at just over 4 million tons and representing a value of US$1.4 billion. (This category is quite broad, comprising grains and oilseeds, processed grain and oilseed products, dairy products, egg products, forages, fruits, herbs, nuts, root crops, sweeteners, tree oils and vegetables.)
  • While animal protein products appeared the most frequently on pet food labels, with nearly 6,000 listings (more than 2,000 over the next category, fruits and vegetables), when analyzed by specific source for volume, meat and poultry products ranked second at 2.1 million tons. But because of their higher cost, their value was highest at US$3.2 billion.
  • Next were rendered protein meals at 1.5 million metric tons and US$563 million, followed by animal and poultry fats at 289,037 tons and US$153 million.
  • Fish products ranked fourth overall, at 198,671 metric tons and US$893 million. Other categories included broth ingredients, water and minerals. (Note: The study did not include other additives such as vitamins, preservatives, colors or flavors; the organizations said that while those additives are important to pet foods, their volume is very low.)
  • Breaking down the ingredient sources further by weight, whole grains ranked first at 1.87 million metric tons, followed by chicken (854,988 tons), meat and bone meal (635,652 tons), corn gluten meal (476,599 tons) and soybean meal (437,251 tons).
  • By value, beef ranked first at US$1.22 billion, followed by lamb (US$691 million), chicken (US$650 million), salmon (US$430 million) and chicken broth (US$353 million).
  • The top five states contributing ingredients for pet food are Missouri, Kansas, Pennsylvania and Ohio, USA, with Missouri alone contributing nearly US$1 billion worth.

Pet food’s contribution to U.S. economy

While many people and pet food businesses will find this ingredient data very interesting and useful, there is more meaning behind the research, and one of the motivating factors for why the three organizations funded it: further proving the worth of pet food to the U.S. economy. According to the report, 519 pet food manufacturing facilities are located in 42 of the 50 U.S. states. This contributes to what the sponsoring organizations called “upstream” volume and sales.

“The purchase of these products from farmers and farmer-product processors stimulates additional upstream economic activity to other related agricultural industries via the multiplier effect,” read a press release on the report. “The exchange of pet food ingredients leads to the purchase of an additional US$5.3 billion of important materials and services for farmers and farm processors, such as crop inputs, machinery and labor. In addition, those suppliers buy an additional $4.1 billion in services, equipment and labor to meet related needs.”

Dana Brooks, president and CEO of PFI, stated it this way: “This data is an important step in helping to quantify the economic value this industry brings to our economy and all of U.S. agriculture. As pet lovers, we’ve known the value that pets bring to our lives, but can now further confirm the significance of the entire pet food industry.”

During a webinar about the report, Brooks also pointed out the sustainability role of pet food ingredients liked dried distillers grains from the brewing and liquor industries, rendered protein meal and other animal proteins like organ meats. They use leftover or unwanted ingredients from the human food industry (also known as by-products) that would otherwise go to waste.

Originally published at

Posted on Leave a comment

3 tips for achieving work-from-home life balance

The current coronavirus (COVID-19) pandemic has turned “business as usual” on its head. Social distancing is now all but a mandate, entertainment-related businesses are closing, and more and more people are abruptly discovering what it’s like to work from home.

2 tips boost pet food industry remote work productivity

Finding personal productivity hot spots and learning to use tech effectively can help pet food industry professionals adapt to remote work.

At WATT Global Media (parent company of Petfood Industry), we work under a ROWE (Results-Only Work Environment; a human resource management strategy developed by the founders of CultureRx) system that, among other things, allows us to work any time, anywhere, setting our own hours and our own workspace as long as our business goals are met. As a result, the vast majority of us have been telecommuting for quite a number of years, putting us in the position of being able to share our insights now.

In Part 1 of this two-part series, we cover how to adjust your workflow and productivity expectations for maximum success. In this, Part 2, we’re going to cover the unique challenges of work-life balance when your office and your home are the same place.

  1. Take care of yourself physically

There are now options within your reach that you might not have at work: a kitchen full of your foods and your coffee, for example. It’s easy to become a grazer when you work from home, and that’s not necessarily a bad thing — but snack wisely. Keep a glass of water on your desk and mind your coffee or tea intake, particularly if caffeine is your co-pilot.

All those tips about getting up from your desk and walking around to keep the blood flowing and prevent the aches and pains that come with sitting at a desk all day, every day? They still apply when you’re working from home, and guess what — you now have access to your neighborhood, your back yard, your balcony, your patio; whatever connection you have to the great outdoors, make use of it. Set an alarm to remind you to take breaks and head outside for some fresh air.

It’s not just that clearing your head is good for productivity; these are stressful times and getting out of your house while being socially responsible is going to be key to avoiding cabin fever. You’re not hurting anyone by being in your yard or going for a walk around the block (as long as you stay the recommended distance away from anyone else who might be doing the same).

It’s hard to tell just how long all of this will last, but if you feel like investing for the potential long haul, stationary bike and treadmill desks allow you to work and work out at the same time. Different desks provide ideal workspaces for different tasks, so do your (online) research to find one that suits what you do most. For example, some find that recumbent bike desks can provide a smoother platform for typing compared to treadmills and tend to be more comfortable for longer stretches of work than upright bikes. Others find electric treadmill desks help them to keep walking while working, whereas stationary bikes require you to set the pace.

  1. Get your schedule situated with others at home

Now is the perfect time to practice setting some boundaries. It can be easy to get distracted with other family members or housemates around all day, each of you trying to adjust to your new normal. But there are some simple ways to make sure everyone gets what they need.

First, set clear definitions as to where work space and time begins and ends. Do you have a home office you’ll be using? Close (and lock, if necessary) the door to head off interruptions. Are you commandeering your kitchen table? Set a perimeter and make sure everyone knows to steer clear. Use headphones to drown out noise and face away from the main living space if it will be a visual distraction. Do you have a window you can set up by so you’re not staring at a wall? Do whatever you need to do to make sure you aren’t distracted when you need to focus. If you have a meeting or otherwise absolutely cannot be disturbed, put up a sign or share your schedule so everyone around you is on the same page.

When you take a break, use some of that time to interact with your family/housemates/pets. Eat meals together. It’s important to spend time with the people you can be around, because everyone’s world just got a lot smaller.

  1. Special tips for dealing with children at home

If you have kids, odds are pretty good they’re at home now, and will be for the foreseeable future. Whether due to daycares closing down or schools shutting their doors, your children are now for all intents and purposes hanging out in your office space, and you’re going to be disrupted — be prepared.

If you have a partner at home with you, have a family meeting ASAP to figure out how to divide your time and conquer your household. Compare work schedules. Be ready to compromise. Be flexible. Parents are already pros at tag-teaming; you’ve been training for just this sort of situation. Now is your time to shine.

Do you still have nap-takers? Nap time is your friend. You will be surprised at how much work you can get done when you know you have exactly one hour and forty-two minutes to complete four hours of tasks.

If you don’t have a no-screen policy for your kids, there are plenty of streaming services ready and willing to entertain them while you get your inbox under control. If they’re school age and doing online schooling right now, set up and work next to them. Let them know you’re all in this together. If they’re not quite school age or are but without a defined learning plan, there are many, many academic facilities, zoos, museums, concert halls, etc. offering free online learning resources for education and entertainment.

Do you have a laptop and a back yard? Move everyone outside and let kids do what kids do best while you keep watch and get some work done.

Briefly: Stave off feelings of isolation … with your pet!

In a recent survey conducted by the Consortium on Social Isolation and Companion Animals:

  • 80% of pet owners say their pet makes them feel less lonely.
  • 85% of all respondents believe that interaction with companion animals can help combat loneliness.
  • 76% of all respondents agree that interacting with animals can alleviate social isolation.

Originally published at

Posted on Leave a comment

2 tips boost pet food industry remote work productivity

Supermarkets look like zombie movie sets. Arenas and stadiums stand empty. Airports idle. Worldwide people have prepared their homes to ride out the COVID-19 pandemic that has taken thousands of lives. Many pet food industry professionals find themselves suddenly working from home to avoid coronavirus contagion. Although ingredient and equipment factories, testing labs and kennels need people, many jobs can be done from the disinfected comfort of home. Finding personal productivity hotspots and learning to use tech effectively can help pet food industry professionals adapt to remote work.

3 tips for achieving work-from-home life balance

The current pandemic is necessitating huge disruptions in the way we work — here’s how you can make things easier.

Even without a pandemic, many of my colleagues and I work from our computers most days. The parent company of Petfood Industry, WATT Global Media is a Results-Only Work Environment (ROWE), a human resource management strategy developed by the founders of CultureRx. Basically, the ROWE strategy means we are evaluated on our productivity, not the amount of time we stare at a glowing rectangle. We don’t have to work any specific daily schedule, as long as our work is done well and we help others when needed. A ROWE encourages employees to use time efficiently and discourages procrastination, since wasted time during work just means less personal time afterwards. A ROWE gives freedom, but requires responsibility. Along with that, it creates technology challenges. Learn from our experiences with these tips.

  1. Find ideal productivity times and places

Contrary to what cynical intuition may say, most people seem to be more productive while working outside of an office and free of direct, physical supervision. Instead of slacking, I found myself working more hours, since there was never a clear end to the workday. So, I determined hours when I would work with pre-determined stops at certain points. My personal work schedule deviates widely from the nine to five, allowing me to follow my natural productivity rhythms. Throughout the day, I found that some tasks flowed more easily than others did at specific times of the day. Try to find your own work times that suit your natural patterns. Similarly, the spare bedroom might not be your ideal work environment. Various spaces may prove conducive to concentration, while others make mindless tasks fly. Migrating throughout the day helps me keep on pace and reduces monotony. Once you establish those productive times and places, use them to develop routines to structure your days. Family and housemate’s schedules play into this as well. When you need to make phone calls, host meetings or focus on a project, aim for a tranquil time around the homestead.

In a sudden shift to remote work, the days have suddenly lost their familiar rhythms. During that transition period especially, prioritizing tasks avoids blowing precious time on trifles while a major project curdles on the back burner. Keep crucial, but long-term, objectives in mind when planning your calendar.

  1. Use tech to organize and communicate

When starting remote work, your calendar suddenly seems an amorphous suggestion as you transition from office habits to forging your own patterns. Conquering your company’s organizational planner, perhaps a shared Outlook calendar, also helps keep your most productive times safe from meetings. I schedule blocks of time on my company calendar during prime productivity times so meetings won’t be scheduled during that time, or at least I’ll be less likely to be invited to them. Meetings can proliferate when working from home as dispersed co-workers try to keep tabs on a flock of cats. While remote work depends on frequent communication, large group meetings aren’t always the answer, especially when depending on every person’s internet link and computer to behave while using GoToMeeting or similar programs. Instant messaging systems, like Skype, e-mail, text messages and calls can facilitate keeping individuals up to date on details, while keeping several avenues of communication open if a battery dies. No matter what digital platform you hold a meeting on or otherwise use to communicate, be sure you understand how to use it well before you need it. Becoming a power user of digital communication media definitely helps out in remote work. Learning to find tutorial videos can compensate for a natural lack of cyber savvy.

Communication tech, including social media, should help you organize your day and boost productivity, but it can become a pestering parrot squawking, or tweeting, in our ears. Turning off email, social media and other notifications silences that bird and lets you focus. To avoid a missed emergency, establish with your team the best means to contact you in a crisis. Use that method, such as an unplanned phone call, only when it is serious and someone seems otherwise incommunicado.

Originally published at